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 Sao Paulo Is a Fascinating Melting Pot

World Cup Brazil 2014

 A Host City of World Cup Brazil 2014
  A view of Downtown Sao Paulo
Paulista Avenue at Night
Paulista Avenue
Ipiranga Museum
Ipiranga Museum
Ibirapuera Park
Ibirapuera Park
Luz Station
Luz Station
A Day view of Paulista Avenue
Paulista Avenue


courtesy of Embratur by: Christian Knepper


A view of Downtown Sao Paulo   



One of the largest metropolises in the world, Sao Paulo overwhelms then embraces visitors. Sao Paulo is not about natural beauty like Rio, it's about business! Sure, it is polluted, crowded and noisy, but one shouldn’t ignore Sao Paulo’s appeal.

Made of skyscrapers and concrete, this impressive city has much more to offer than what meets the eye. It’s composed of vibrant energy that comes from its traffic, business, art, money and, most of all, from the exotic mixture of people that have molded this modern cosmopolitan center.

Walking on the streets of Sampa (Sao Paulo’s nickname) and looking at people’s faces is an intriguing exercise. You can see the bewildering mixes of races right there, in every single person that passes by: Portuguese, Italian, Japanese, Arab, Lebanese, Spanish and African to name just a few. They are all there, right in the face of the people. That’s why Sao Paulo has an unequalled selection of restaurants with cuisines around the world.

A Sophisticated Cultural Center

This cosmopolitan city has a considerable array of museums. There is the MASP (Modern Art Museum of Sao Paulo) which holds permanent exhibits of Van Gogh, Renoir, Monet and Cezanne.

The MAM (Modern Art Museum) was designed by Oscar Niemayer who also designed Brasilia, the capital of Brazil, and another exquisite cultural center in Sao Paulo, Memorial da America Latina (Latin America Memorial).

The impressive Estacao da Luz (Luz Station) has a Victorian design. Mercado Municipal (City Market), besides being a delight to the eyes, is a must-go-and-eat-a-bite place. It has been completely refurbished, displays some absolutely beautiful stained glass windows and it is a traditional gourmet point in Sao Paulo.

If you have time, also visit the Museu do Ipiranga - which holds an art collection of the Portuguese Empire in Brazil, and the Pinacoteca do Estado that frequently carries international art exhibits like Rodin, Miro, Picasso and Camile Claudel.

The Brazilian Broadway

In 2001, the Teatro Abril was inaugurated. After an ambitious renovation project that cost six million dollars, this cultural space became “the place” for musicals.

There is no other theatre in Latin America built especially for musicals. And with this, Sao Paulo became the destination to shows like Les Miserable, Beauty and the Beast and the Phantom of the Opera, in Portuguese versions.

Cosmopolitan Soul

Sao Paulo nightlife is unparalleled. It can be placed among the best night entertainment cities in the world. You can find almost any kind of dance club, from country to hard rock; any kind of bar from the very simple to the highly sophisticated; any kind of restaurant, from traditional Brazilian and sophisticated French cuisine to exotic Thai or Indian.

All of these features, place Sao Paulo as a top choice in a Brazil travel itinerary.

Getting Around

The traffic in Sao Paulo is chaotic. As a rule of thumb, avoid rush hours at all costs. The subway is the fastest and best way to get around, so choose it whenever you can. We highly recommend the subway system, it is spotless and very well run, with a large and visible police presence. You can also take buses, mini-buses and small vans that are part of the public transportion system. At night, go by taxi, it is safer, faster and inexpensive. Of course, you can rent a car, but we recommend against it.

With inexpensive taxis and a very clean and safe public transportation system there is no reason to try and navigate around such a huge city. Of course "safe" is a relative term, you will have to be on your guard just as you would when traveling anywhere.

Whether you are coming to Sao Paulo on business or pleasure, there is certainly something for you here. So, have fun!











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