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 Joinville: Culture, Business and Nature

World Cup Brazil 2014


Estrada Bonita







Estrada Bonita         


The Flower City, Joinville, is a pulsing industrial and cultural center in the state of Santa Catarina. Young and vibrating, the largest city in the state is clean, flowery and very green, thanks to the Atlantic Rainforest that surrounds Joinville.

The first impression is that you are in a German land. German immigration was huge in Joinville and its heritage is strong in architecture as well as in the culinary, dance and popular culture. However, this modern city also attracted the Polish and Russians to name a couple.

A view from the lookout

You could start a visit to the city by going to the Mirante do Morro Boa Vista. The view is really nice and it gives an idea of how clean and environmentally friendly Joinville is, despite the fact that it is an industrial center.

After Immigration and Colonization Museumthat, stop by the Immigration and Colonization Museum and check out its collection. Opposite to the museum is Palmeiras Street, where you can rest for a while or eat a snack. In the mood for shopping? The City’s Public Market is the place to go. With its German architecture, it carries local craft, spice stores, local products, a restaurant, coffee shop and a playground.


A Boat Tour through the Babitonga Bay

The tour on board the Prince Joinville III takes you to the 14 islands of Babitonga Bay. It is well worth it. The boat, with the capacity for 350 passengers, has a great infrastructure with pool, restaurant and bars. If you read any the other pages, you may have noticed that I love boat tours. Whenever there is one available, there I go.

A Journey into a Rural Land

Estrada Bonita (Beautiful Road) is a “beautiful” ride and it offers anThe Joinville Beautiful Road opportunity to take in the beauty of the valley. The place seems to have stopped in time and it feels like you are back in a German colony of the last century. Along the way, you will find extremely nice and hospitable people that sell delicious homemade products such as jams, cheese, bread, biscuits and so on. This is a not to miss ride into the past of Brazil.

Eating out

Joinville has lots of excellent restaurants and the German Cuisine is a specialty of the city.  We have tried Grün Wald Restaurant, which is in a Private Inn (47-464-1271). You should most definitely try what Brazilians call Colonial Coffee which consists of homemade jams and a variety of pies and cakes. A good choice is the Delicatesse Viktoria  (47-3422-0570).

Nearby Joinville

Beautiful beaches are all around. Sao Francisco do Sul is the third oldest city in Brazil, discovered in 1504. It has a wonderful historic center. Take your time getting to know the beaches of Ubatuba, Prainha and Itaguacu. Penha, where the largest multi theme park in the world – Beto Carrero World is located, is only 80 km away.


Florianopolis 182 km, Balneario Camboriu 90 km, Blumenau 131 km, Curitiba 133 km, Sao Paulo 535 km, Rio de Janeiro 974 km.


Joinville Dance Festival











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